‘#ThisColourfulLife’ with The Nudge was designed to deliver the ultimate guide to dinner party experiences in association with Pernod Ricard wine brand, Campo Viejo.

The Nudge partnered with Campo Viejo to deliver a series of articles, 2 unique competitions to win an amazing dining experience with ‘The Art of Dining’ and weekly competitions which integrated the campaign hashtag ‘#ThisColourfulLife’- giving users the chance to win a case of Campo Viejo each week.

The content hub on The Nudge brought together features including inspiring food markets and places to get authentic Spanish produce for hosting your own dinner party.

The full campaign was amplified across DS Urbanite portfolio with large format units, video advertising and branded/standalone emails.


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