The Platinum Card

American Express selected Digital Spring & Mr & Mrs Smith to activate a partnership focused around a set of exclusive welcome offers for it’s Platinum Card.

The partnership seamlessly blended Mr & Mrs Smith’s stylish approach to exotic and luxury travel content with the Platinum Card offering through the creation of a series of integrated editorial features entitled “6 of the best private island hotels”. The campaign was accompanied by high impact display activity across the site driving interest and exposure to the content and the Amex Platinum Card offering.

The activity also included integrated email activation to the Smith UK database.