Programmatic is an increasingly prevalent and important channel for advertisers as a route to market and for digital publishers as an advertising revenue stream. As part of our portfolio, you will gain access to programmatic display revenues through our SSP and specialist Private Market Place (PMP) relationships with key advertisers and agencies.
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We can also retarget users to our sites dependent on our audience segments which include Travel, Wealth, Drinks, Outdoors and more. These users are targeted off site with your creative, ensuring that we are reaching valuable people even when they aren’t browsing the portfolio.