Mr & Mrs Smith

About

Smith is the world’s largest boutique travel website. Launched in 2003; Smith utilises their experience within the travel industry to curate and present the world’s most luxurious hotels and offers personal travel and style advice for the discerning globe trotter. They have a collection of over 1,000 hotels worldwide and boast an in house travel bookings team. Smith offers quality editorial environments for select advertisers along with a wide array of display inventory, and a very engaged email database.

Audience

Affluent and style conscious luxury travellers. This audience has serious money, enjoys seeing the finer parts of the world and are well educated. The typical Smith consumer is between 25-44 and travels an average of 8 times per year. They are highly sensitive to the nuances of style and taste, little interest in mass-market brands and place imperative value on premium/designer brands.

Channels

Website, mobile, email database, social media (Facebook, Twitter & G+).

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