This partnership utilised the knowledgeable and trusted, tastemaker voices of Mr & Mrs Smith and Great British Chefs to create brand new content which was delivered in bespoke & branded editorial sections on both sites. The campaign was backed by both the Hong Kong Tourism Board and airline Cathay Pacific.
The editorial content integrated HKTB video assets, which were edited and built into a carousel by Digital Spring, and refreshed throughout the campaign.
The content sections were supported with impactful digital display page takeovers across the wider Digital Spring portfolio and external media.
The campaign saw tremendous reach and engagement, with a huge number of video views on the editorial section along with a very strong CTR for the whole campaign.